The Impact of Professional Real Estate Photography and Videography on Property Sales

If you're looking to sell a property, it's important to consider how you present it to potential buyers. While there are many factors that can impact the sale of a property, one often overlooked factor is the quality of the property's photography and videography. In this blog post, we'll explore the impact of professional real estate photography and videography on property sales.

The Numbers Don't Lie: The Impact of Professional Photography and Videography

According to a study by Redfin, homes that were professionally photographed sold for an average of $3,400 to $11,200 more than homes photographed with an amateur camera. This is a significant difference and shows that professional photography can have a real impact on the final sale price of a property.

In addition, a study by the National Association of Realtors found that listings with professional photos received 118% more online views compared to listings with amateur photos. This suggests that professional photos not only impact the final sale price, but also increase the exposure of the property to potential buyers.

Moreover, homes with professional photography also tend to sell faster than those without. According to a survey conducted by the Wall Street Journal, homes with high-quality photos spent an average of 89 days on the market, while homes with low-quality photos spent an average of 123 days on the market. This is another strong indicator of the impact of professional photography on property sales.

Why Does Professional Photography and Videography Make a Difference?

There are several reasons why professional photography and videography can impact property sales. Firstly, professional photographers and videographers have the expertise and equipment to capture the property in the best possible light. They know how to showcase the property's best features and make it look as appealing as possible.

Secondly, professional photography and videography can help to create an emotional connection with potential buyers. When a property is presented in a professional and appealing way, it can make potential buyers feel more excited about the property and more invested in the idea of living there.

Finally, professional photography and videography can help to set a property apart from others on the market. When potential buyers are browsing online listings, they are often presented with a large number of options. Professional photography and videography can help a property to stand out and catch their attention, making it more likely that they will choose to view the property in person.

Realtors found that listings with professional photos received 118% more online views compared to listings with amateur photos.

Overall, the evidence suggests that professional real estate photography and videography can make a significant impact on the sale of a property, both in terms of the final sale price and the speed at which it sells. If you're looking to sell a property, it's definitely worth investing in professional photography and videography to give your property the best possible chance of success.